What is white balance? White Balance is an aspect of photography that many digital camera owners don’t understand or use. Most digital cameras have automatic and semi automatic modes help you make the adjustments you need. Whit balance as is used to adjust colors to match the color of the light source so that white objects appear white. White balance will produce the desired results without the photographer having to worry about the type of lighting. The purpose of white balance is to adjust images to make the subjects look white in the final product. So it basically just helps you good lighting when taking a picture. Or at least help you make the picture look good with any type of lighting. It also tells your camera how to register color temperature.